Will having a different name than my business name as my youtube channel would it mess with the efficiency of SEO?
The short answer is yes, having a different name than my business name as my YouTube channel mess with the
efficiency of SEO.
You want to think about how your brand or business is displayed on the internet. You want to make sure you stay consistent with the name of your business, domain name, address and phone number. See when someone enters your business name into the Google search bar then Google goes into its vast data base to see what matches.
Seattle SEO Agency
If you decide to have a different name for your YouTube channel and a different name for your URL then another name for your Facebook page. Google’s algorithms will not be able to deliver all the pertinent information for your business. For a lack of better words it will be confused and so will the person when they see the results.
At HoSquared Marketing we always recommend that your Name, Address, and Phone number or NAP are consistent across all platforms. Not only will this help with local search and your Google My Business but it also by keeping everything consistent it will be easier for Google or any search engine to deliver your correct information when someone searches for your business.
Google also uses the acronym EAT and that stands for Expertise Authoritativeness and Trustworthiness. Google wants to serve up the most trustworthy sites when people put a search query into their search engine. This helps with search engine optimization by giving people sites that are the authority or expert on whatever product or service they’re offering. So if you name your YouTube channel different than your business name it will not be consistent and therefore the search engines will not think it’s trustworthy and not put it to the top of the search rankings when somebody looks for your business.
We also advise our business partners to keep their coloring and branding consistent across all platforms. Like using the same logo, the same colors on your Facebook, YouTube channel, Instagram, Twitter or any other social media platform and your website.
Search engine optimization or SEO is just giving the search engines the data to let them and their users know that you are the expert on whatever product service you’re selling. They also want to show trustworthiness so if you have reviews on your website or YouTube channel that are positive that shows social proof and the search engines that people trust you. Therefore they will serve your website or YouTube channel up towards the top of the search rankings when somebody searches for it. You can find out more from our website here.
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